TV Personality Ross Mathews Joins Egglife Foods as Chief Flavor Officer
CHICAGO, Ill. (January 23, 2025) - Egglife Foods, Inc., the innovative Chicago-based food company known for its protein-packed, low-carb egg white wraps, is thrilled to announce the appointment of popular television personality, Ross Mathews, as its new Chief Flavor Officer.
In this exciting new role, Mathews will leverage his culinary creativity, infectious personality, and passion for wellness to drive product innovation, develop delicious new recipes, and help inspire consumers to explore healthier eating options with a simple swap. Building on his existing relationship with the brand, Mathews will bring his unique flair to Egglife's mission of cracking the code on protein-packed, low-carb food solutions by harnessing the power of eggs.
As Chief Flavor Officer, Mathews will be responsible for:
- Developing innovative recipes and flavor combinations for egglife egg white wraps
- Collaborating on product development and innovation initiatives
- Creating engaging content to showcase the versatility of egglife products
- Representing the brand across various media platforms and events
- Supporting social media and marketing campaigns to tell the egglife brand story
"I'm beyond excited to take on this delicious role with Egglife Foods," said Ross Mathews. "After discovering these game-changing wraps during my personal health journey, I wouldn’t shut up about them; I told everyone in my life, and I'm thrilled to now be part of the team that's revolutionizing how people think about healthy eating."
Andrea Schwenk, Egglife Foods' Chief Marketing Officer, added, "Ross is the perfect addition to our team. His creativity, enthusiasm, and genuine love for our products make him the ideal Chief Flavor Officer. We can't wait to see the exciting culinary inspiration he'll bring to Egglife."
Mathews, known for his work on "The Drew Barrymore Show" and as a judge on "RuPaul's Drag Race," first discovered Egglife during the pandemic and has been a vocal fan of the brand's innovative approach to nutrition.
About Egglife Foods, Inc.
As a leader in modern nutrition, Egglife Foods is cracking the code on simple, delicious, and nutritious food solutions by harnessing the power of eggs to inspire better wellness for all. Recently landing a spot on the Inc 5000 list of fastest-growing privately held companies, Egglife is reimagining the future of food by replacing flour with the protein-packed benefits of eggs. egglife® egg white wraps, the company's debut product, are made using a patented technology that transforms egg whites into a protein-packed, low-carb tortilla style wrap, free of sugar, gluten and grains. egglife wraps are available in six flavors – original, everything bagel, southwest, sweet cinnamon, garden salsa, and new roasted garlic & herb – and can be found chillin' in the fridge in over 14,000 retail locations throughout the United States and Canada, including distribution at Aldi, Whole Foods, Target, Walmart, Kroger, Sprouts, and more. egglife wraps are cleverly crafted at their very own manufacturing facility in Wolcott, Indiana. More information is available at egglifefoods.com.
About Ross Mathews
Ross Mathews is an Emmy winning television host and producer, author, and a stand-up comedian with a national tour titled, “I Gotchu Gurl!” He is known for his appearances on "The Tonight Show with Jay Leno," "Chelsea Lately," and "RuPaul's Drag Race." Mathews has also authored two books, "Man Up!: Tales of My Delusional Self-Confidence", "Name Drop: The Really Good Celebrity Stories I Usually Only Tell at Happy Hour", and the upcoming children’s book “TIO & TIO” available April 2025. For more information, visit www.helloross.com.
Media Contact:
Andrew Luftglass
Egglife Foods PR
myteam@prvolt.com
973-495-8420
