Regional Sales Director – Midwest, Based in IL/MI/WI

Who are we?

Egglife Foods is an innovative food company that uses cage-free eggs instead of flour to reimagine carb-heavy foods. The company was created in 2017, motivated by a desire to eat healthier without sacrificing taste. Two years and over 2000 recipes later, Egglife Foods was born.  Our debut product, egglife® wraps are made with egg whites and just a few simple ingredients to deliver superior taste, texture and nutrition.  They are The Perfect Wrap™ for consumers looking for a low-carb, high protein alternative to traditional tortillas.

Egglife Foods is experiencing tremendous growth and success.  2020 was our first full-year in market and nothing short of amazing including highlights such as:

  • Category leader in healthy, refrigerated wraps with 60%+ share of category in Chicagoland launch market
  • #1 new dairy item launched in CY20 across myriad of US grocers & #1 new item across all categories in major, national organic and health grocer
  • Rocket ship growth from 157 to 2,000 locations in CY20 with commitments to be in 5,000+ by the end of Q1 CY21
  • 2020 Gold Stevie Award winner for Best New Product

At Egglife Foods we believe that something big can come from simple and humble beginnings.  Our mission is to inspire better living by transforming the future of food through the joyful simplicity and unexpected power of the egg.  To learn more visit us at www.egglifefoods.com.

Summary

As the brand is growing, so is our team! Egglife Foods is looking for a Regional Sales Director to join the sales team, reporting to the Chief Sales Officer.  This position will primarily focus on nurturing the egglife brand and own volume and revenue targets across the region. The Regional Sales Director will deliver targets by executing the right mix of merchandising, assortment, pricing, promotion and space growth levers in existing Egglife retail partners and well as sourcing through and securing new partners through business development.

Who are you?

  • Sales leader who quickly develops strong, trust-based relationships with retail and distributor partners
  • People leader with proven success building and coaching a high performing team
  • Highly collaborative within the sales team and across cross functional teams in Marketing, Operations and Strategy
  • Naturally curious: asking questions to identify opportunities and challenge status quo
  • Exceptional communicator: verbal, written and presentation skills
  • Strong critical thinker and problem solver
  • A genuine person who embraces optimism with a personal commitment to health & wellness and is eager to help shape our young company

Essential job functions

Working with guidance and support from the Chief Sales Officer, but with expected autonomy you will:

  • Manage the top 8-12 national & regional chain partners in your region
  • Manage and directly lead a Retail Sales Manager and indirectly manage a Retail Excellence Associate
  • Partner with Chief Sales Officer to define annual plan & forecast with volume and revenue targets
  • Partner closely with Chief Sales Officer & VP of Marketing to ensure right marketing spend and tactics in-region to support regional plan & deliver targets
  • Determine the appropriate sales support budget to ensure achievement of the annual plan and manage spend across the region/partner base in line with budget throughout the year
  • Collaborate closely with the top 16-24 partners in the region to develop joint business plans; identifying key strategies & actions that Egglife and the retailer will invest behind to achieve necessary volume & revenue targets
  • Leverage merchandising, assortment, pricing, promotion and space (MAPPS) levers to drive egglife growth in the 8-12 retailers directly owned by RSD as well as coach the Sales Manager to employ the right mix of MAPPS tactics in his/her 8-12 retailers
  • Define the customer segmentation for the region; identifying the target retailers and appropriate prioritization to pitch & secure incremental Egglife Partnerships
  • Work closely with new partners (and the Egglife Retail Excellence Team) to launch egglife with discipline & excellence, and drive sustainable growth
  • Partner closely with Head of Retail Excellence to ensure right coverage of in-store audits and engagement across the region to deliver volume & revenue targets
  • Analyze retailer, syndicated, shopper & distributor data to support all planning, selling and execution activities across the region

Qualifications

  • 5+ years sales experience, with Retailer/Key Account & Distributor experiences preferred
  • 5+ years sales experience within CPG industry preferred
  • Experience building and leading high performing teams
  • Track record of consistently delivering results
  • Strong category/product management acumen to instill confidence as thought leader with Retail & Distributor Partners
  • Experience analyzing sales and shopper data to build actionable plan
  • Creative strategist, exceptional critical thinker and problem solver
  • Exceptional communicator: verbal, written and presentation skills
  • Comfortable and able to succeed in a fast paced, ambiguous environment
  • Detail-oriented with excellent organization skills
  • BS in Marketing, Sales or related field preferred

Egglife Foods is an equal employment opportunity employer. The company’s policy is not to discriminate against any applicant or employee based on race, color, sex, sexual orientation, gender identify, religion, national origin, age, disability, military status, or any other basis protected by law.

Apply for this role

Thank you for your interest in joining Egglife Foods! Please fill out the below application, attach your resume and we will reach out if your profile matches the requirements of the position.

At Egglife Foods, we are committed to providing an environment of mutual respect and inclusion. Equal employment opportunities are available to all applicants and teammates without regard to race, color, religion, national origin, gender (including pregnancy, childbirth, or related medical conditions), sexual orientation, gender identity, gender expression, age, past or present military service, physical or mental disability, or other applicable legally protected characteristics. All aspects of employment are decided on the basis of business need, job requirements, and individual qualifications.

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